First of all, when buying flowers via the internet, you'll need to be aware who you're ordering from. Since anyone can open a website, you're not necessarily ordering from an established florist. Some mom-and-pop flower shops service just a small area and have a website taking online orders for local deliveries only. Other times, a national website will be equipped to handle online orders, yet will expect local affiliates to fulfill the arranging and delivering for them.
A third possibility is that you're ordering from floral growers, brokers, shippers or marketers that ship unarranged flowers in a box by overnight air. It's easy to assume that all of them are delivered by hand in a beautiful vase, yet when you're ordering from these guys, they will send flowers in boxes and you'll need to do the arranging when they arrive. If the price seems "too good to be true," then you may be ordering directly from a grower.
Secondly, you'll want to read the terms of ordering flowers online. Read over the replacement and refund policy, as well as the freshness guarantee. Nothing is worse than paying to have a beautiful arrangement arrive, only to find that some of the blooms are wilted! Find out who is in charge of delivering the flowers. Is it a ground carrier like FedEx or is it a local flower shop? You should accept nothing less than a 100% Satisfaction Guarantee on your order.
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